There is a story we tell ourselves to make ourselves feel productive. And that story is, I did my part. This is especially problematic with new business owners. Fresh out of school, or new to a life of being your own boss. We hope we know what we’re doing, but the truth is that no one does.
We talk to a few potential clients, and when we see that they are not excited to work with us we start to panic. Did I make the right decision? Am I in the right business? How is it possible that no one wants to work with me? No one is willing to give me a chance.
You didn’t put in the work
Finding your first client is a lot harder then you think. It’s by no means impossible, but it is difficult. Remember nobody knows you yet. They are going to spend money and they don’t know the quality of they work they are going to get. They don’t know what kind of person they are dealing with.
To get your first client you’re going to have to reach the right person in just the right time. And that requires meeting a lot of people. Your going to have to put up a lot of work, that your not going to get paid for. Marketing, setting up meetings etc.
The problem is the new entrepreneurs don’t take this into account. They talk to a few people (not necessarily potential customers). And as far is it they are concerned they did their part.
What can you do differently?
Develop the habit of planning your week in advance. Put in the same eight hour day did you put in your previous job, dedicated to getting clients. It’s not going to be easy, but it’s something that has to be done.
I would advise making an Excel sheet, and writing down how many people you met with and who are the potentials. To find those potentials use a grading list. “A” would be high potential while “F” would below potential. That way you can manage your time more effectively.
And don’t let anyone or anything get you to second guess yourself. You have a goal, now go get it.