This advice sounds counter intuitive. But with experience you’ll notice that it makes sense. When I say distance yourself I don’t mean not to be nice to clients. What I do mean is that you should set some kind of limit.

 When I was fixing computers I allowed myself to get too close to my clients. To appoint that they were trying to fix me up with their daughters. They were inviting me to holiday dinners and just calling me from time to time for no apparent reason.

 I know it seems nice, but more likely than not it’s going to work against you. Clients started to feel like they my were friends, allowing themselves to demand more of me. And allowing themselves to “renegotiate” my prices. As you can imagine this caused a lot of problems for my business.

 So remember, at the end of the day this is a business. Your pricing structure is nonnegotiable. Your schedule is nonnegotiable. For the basic reason that when they become negotiable, you will no longer have a life.

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