You are the prize


You have a lot of competitors, but very little competition. Most businesses Will do anything to satisfy the customer. Sometimes to a point where their not profitable anymore.

 If you’ve done your homework and made sure that your product or services scratch your customers itch, the roles are reverse. The customer is no longer the one with all the power. I’m not saying you should take advantage of this situation. Just understand he needs you more than you need him.

 There are billions of people in this world, and you can’t possibly serve them all. What you can do is serve the clients that you would like to work with. Allow yourself to fire clients that have a bad influence on your business.

 For instance, if there’s a client that likes to leave horrible reviews and just complains about everything you do. This type of client is sucking way too much energy out of you. Energy that could have been used help a few others. And that’s what you do you help people.

 If somebody doesn’t want your help, wish them luck and find somebody who does. Remember you choose the client, you’re the prize.

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