This idea sounds like it doesn’t make sense, but many things that do just don’t work. Allow me to explain. If you ever followed a diet plan (I mean a real plan not those get slim quick internet plans), You know that you eat more often. But wait, shouldn’t you eat less on a diet? It turns out you need to eat more. You have to make sure what you eat is healthy But you do eat more.
How does this translate to your business? Your food is incoming leads, so in order for your business to be healthy. You have to make sure those leads are coming in all the time. If you wait till you’re in a bad spot to start adverting you will just waste money and more times then not get a shitty result.
You don’t need the added stress in your life. So don’t wait till you’re hungry to eat.