If a client is no longer profitable, he’s not a client


We want our clients to be happy, and we do everything in our power to make that happen. But sometimes they go too far, sometimes they want so much that working with them is no longer profitable.

In one of my earlier posts, I explained how I filter my clients and grade them to instantly know what type of service to give them.  By that I mean, that if a client is not profitable I’m not going to go the extra mile for him. Sometimes that means I will simply not work with him at all.

I would advise, to set up parameters for clients, signals to show them where they stand at every moment.  Remember they are the client so be gentle with them.  If a client crosses the line let him know that you’re not happy with what he’s doing but don’t be rude.

The point where a client stop being profitable is way before the way before the point you’re losing money. It’s also way before the point you’re breaking even. Your business is your main income (in most cases),  therefore for not making sufficient profit from the client is Unacceptable.

When you fire a client, don’t say I don’t want to work with you.  Simply State that the business has changed it’s model.  Different payment methods or wherever it is the client has crossed the line. Tell him you understand if this doesn’t fit his needs allow him to understand he’s free to go find another business that will help him.

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One thought on “If a client is no longer profitable, he’s not a client”

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