Cut and run

While sticking to a business plan even when times are hard is considered the right thing to do. Sometimes the issue is not your persistence, sometimes it’s just a bad business plan. Sometimes you get to a point where things are just not working and you have to find out what the problem is. Continue reading Cut and run

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Stop blaming the world, find out what works for you

In 1995 I started fixing computers. I was working for a lab that quickly grew to be the biggest lab in Holon (it wasn’t my lab I was an employee). After twelve years the business closed and I was forced to find another job. Continue reading Stop blaming the world, find out what works for you

The first thing you should do when starting a business

A friend just visited me. He’s about to open a new business as a private chef. He comes to me from time to tame to talk about ideas he has and how he wants to make them a reality.

An important question he brought up tonight was, what is the first thing I should do when I start a new business. He had a small restaurant in the past. When the business failed he was one hundred thousand dollars in debt.

When he started the business he scouted a “good” location. Made sure all his dishes were perfect and employed a good friend to start with.  The one thing he didn’t emphasize was advertising. The most important thing you have to do when starting a business is to make sure you have clients.

Without people who buy your products your business is just a hobby. The advertisement should have a bigger budget than the property you lease or own. And a bigger budget than the inventory you keep. You can always rent a bigger place, always buy more inventory. But if people don’t know you exist you won’t sell anything.

I hope you found this post helpful, if so like it and share it with your friends. And while you’re at it, check out my ebook ‘level up your business’ a guide to starting your own business the right way.