Posted in Planning

Start with one client, then get one more

It’s our dream to have millions of clients, to make more money than we can possibly spend. But in the real world, we have to focus on building ourselves up. Jim Rohn used to say “Think globally, work locally”.  It’s good to dream and make plans but right now work with what you have.

When just starting out you still don’t know how to deal with most of the challenges you’re going to face. You still don’t know how well you perform under pressure.

A friend of mine recently started an advertising agency, not something big just facebook advertising. His entire first month he was focussed on just one client.

He kept his day job and put in the extra time to find and serve his client. After focusing so much on his first clients he now has two very powerful advantages. The first is, he knows exactly what that type of clients needs. Where to find leads for him, what the target audience is looking for. And the second thing he now has is his client’s admiration. Before even asking his client gave him three new references and already spoke to them telling them how good my friend is in facebook marketing.

If you were to start with 5 or 10 customers at one time you could never do that. You would be overwhelmed with all the work you have to put in. And when complaints enviably come you would start to hate your job. Start slow and gradually increase your client base.

I hope you found this post helpful, if so like it and share it with your friends. And while you’re at it, check out my ebook ‘level up your business’ a guide to starting your own business the right way.


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