Write down your ideas you never know who can benefit from them

Ideas just fly through our minds, we don’t control them and we shouldn’t. Ideas are how our subconscious communicates with us, how it guides us. If you think you don’t have a photographic memory you’re wrong, you just don’t have a photographic recollection. Because your subconscious records and remembers everything that ever happened to you.

The problem is that your consciousness is limited and keeps discarding information it thinks it might not need in the short term. Things we don’t need to survive day by day. But every idea the flows through you is important, if not to you then to someone else.

In today’s world starting a blog costs no money and allows you to reach millions of people. Writing down your ideas in a blog will help you poor them out and allow you to focus on other things. And it will allow you to share your ideas with the world. That idea, experience or story you share might very well be all another person needs to change their lives.

Don’t hold on to your ideas, set them free and help everyone succeed.

I hope you found this post helpful, if so like it and share it with your friends. And while you’re at it, check out my ebook ‘level up your business’ a guide to starting your own business the right way.

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How much money do you really need to live the life you want?

I keep hearing people talking about leaving their job one day. It’s something like when I have $3 million, or $10 million. But do you need so much money? Or is it just the fear talking?

Most people want to leave their job but put it way off like going to the gym.

 What are your monthly expenses?

 To live a comfortable life and leave work, all you really need is to cover your bills and have a little leftover. Let’s say that your expenses are $2000 a month. All you need is between $2500 and $3000.

 Most of us don’t plan on buying a yacht or expensive homes. You want to know that Nobody’s going to come knocking on your door because you haven’t paid your bills on time. Shifting focus away from the millions of dollars you think you need. To a few thousand a month that would cover your expenses. Will help you understand that your goals are attainable.

Even better, converting those few thousand dollars into the few sales you need to make to reach that goal will make is appear more realistic.

I hope you found this post helpful, if so like it and share it with your friends. And while you’re at it, check out my ebook ‘level up your business’ a guide to starting your own business the right way.

The sale is about the customer, not you

Salesmen like to get customers hyped sadly more times than not they shoot and miss. The reason they miss so much is that their focus is on the wrong things, customers don’t care about the product they care about themselves.

Before trying to sell me on a first class ticket to wherever, ask me if I’m afraid of flying. When you’re trying to sell me on going to the gym don’t tell me how healthy it is, or how shredded I can get, tell me how many girls I will get. Are you starting to see a pattern?

You have to get into the customer’s mind and understand why he’s talking to you in the first place. Until you get that you will never make a sale. Another quick point, the fact that a sale has taken place does not mean you made a sale. Sometimes you will have clients so excited to get your product they just throw money at you, that’s not making a sale.

After you understand what the customer wants, you need to take into account what he might complain about. Lucky for me, I have friends that will complain about anything (so I got some practice). I bet if you gave them a million dollars right not they will complain about the presentation, what kind of container should have held the money.

Once you have those two points you can start talking to your customer. You start addressing his issues even before he had a chance to tell you what they are. Have you ever been to a fancy restaurant that gave you wet naps after you eat anything sticky, and bring them to you just as you put down the last piece of food? How awesome is that? Now imagine a conversation progressing just like that. Would you want to buy from that salesman? I’m willing to bet you would.

It’s as easy as that. The sale is not about you or about your products, it’s about the customer.

I hope you found this post helpful, if so like it and share it with your friends. And while you’re at it, check out my ebook ‘level up your business’ a guide to starting your own business the right way.

Lose a thousand dollars to save a dollar

This mentality is more evident here in Israel. People will go out of their way not to be suckers (in their minds), and in the process lose way more than they bargained for. I have a friend that sells extended warranty for electronic appliances like refrigerators, washing machines etc. The average warranty per year is about 10% of the cost of fixing the appliance if need be. So if you were to pay for nine years straight and only need one repair you would still save money.

You see the same thing when it comes to buying smartphones. The average person (not an Apple or Samsung fan) would check prices online as well as at least three stores just to make sure he’s not paying more than he should. But they don’t take into account that their time would have been better used making their next $10,000 instead of saving a buck or two.

It’s great to be in the here and now, to be pragmatic. Though it’s not going to kill you to think a few steps ahead. What difference does it make if I do X? What might I lose if I don’t do Y? Tony Robbins always says that better questions lead to better decisions, so start asking yourself better questions.

I hope you found this post helpful, if so like it and share it with your friends. And while you’re at it, check out my ebook ‘level up your business’ a guide to starting your own business the right way.

Your “not to do list”, the things that keep you unfulfilled

We all have bad habits. We all have those things that we want to change. My challenge for you today is to start a “not do to list”. This will be a list of things that are unproductive, slowing you down, or just simply annoy you.

What are these things?

It differs between people. To find yours do an 80/20 analysis. What are the 20% of things that hold you back 80% of the time? Is it waking up later? Not making enough calls at work? Or just doing things that take up too much of your time. Like checking Facebook at work.

What to do with the list?

Start monitoring your list. Notice when you do something that’s on it and write it down. It doesn’t have to be something big just follow your results. Your goal is to decrease the times you do those things a day. Just open a note or word doc and mark each time you do one of those things.

When you have gone an entire week without doing one of the not to do list items treat yourself to something you like. Go out for a cup of coffee or to a movie, whatever it is that will let you celebrate the achievement in a small way. This is very important, you have to train your mind to stop doing those things all together.

I hope you found this post helpful, if so like it and share it with your friends. And while you’re at it, check out my ebook ‘level up your business’ a guide to starting your own business the right way.

The seed of a thousand true fans

I’m always looking for ways to grow my audience. Recently I read Kevin Kelly’s 1000 true fans, and a few things hit me. First, I think he’s absolutely right. 1000 true fans spending $100 a year is totally viable, making it possible for every blogger to make a living off his work. But more importantly, the exponential growth he showed attention to at the end of his post. This exponential growth could be so much bigger than most people imagine.

One example that comes to mind, is an example Tony Robbins gave in one of his lectures (I can’t remember which one). Tony gave an example of playing the game of golf and betting $.10 on a hole in one. Is hard As it is to accomplish, and I don’t even think Tiger Woods can hit 18 holes in one. The idea is interesting. Let’s assume, the first hole-in-one which is the $.10 represents the 1000 true fans. The value of the 18th hole is $13,107.20, that’s 131,072 times the value of the first hole. Which would be equivalent to 131,072,000 fans.

Let’s assume that every one of those holes represents a year. With a viral spread of the Internet and information today, that is a totally viable assumption (at least I think so). Don’t forget, that your best salesman is a satisfied customer. Meaning, that True fan would be an awesome salesman. And it makes sense that he can find at least another true fan in the time span of the year.

If we assume the value of a true fan, to be $100. The growth per year is insane. If every year, your Fanbase can multiply, within five short years your Fanbase can be 16,000. Earning you $1.6 million for that year. Wrap your head around that!

I hope you found this post helpful, if so like it and share it with your friends. And while you’re at it, check out my ebook ‘level up your business’ a guide to starting your own business the right way.

The sale starts when you read the first word

You might think that to close a sale you have to be some kind of superstar salesman, but the truth is you’re only doing part of the job. A sale starts way before you talk to the prospect, it starts when he reads the first word of your sales copy.

Today’s customer is much smarter and has all the information they could possibly want at their fingertips. There’s no wonder some sales close in seconds. What you should consider is that sales and marketing are one and the same. While marketing gets the client’s attention the sales team get him to take the leap. One team sets the dominoes up and the other knocks them down.

That’s why it’s so important that sales and marketing work together. Sales need to understand what the prospect saw on the landing page or video. And marketing need to understand what the reaction was, did the client understand the message? Or did he expect something entirely different?

By working together and constantly improving the whole company will grow.

I hope you found this post helpful, if so like it and share it with your friends. And while you’re at it, check out my ebook ‘level up your business’ a guide to starting your own business the right way.