I’m always looking for ways to grow my audience. Recently I read Kevin Kelly’s 1000 true fans, and a few things hit me. First, I think he’s absolutely right. 1000 true fans spending $100 a year is totally viable, making it possible for every blogger to make a living off his work. But more importantly, the exponential growth he showed attention to at the end of his post. This exponential growth could be so much bigger than most people imagine.
One example that comes to mind, is an example Tony Robbins gave in one of his lectures (I can’t remember which one). Tony gave an example of playing the game of golf and betting $.10 on a hole in one. Is hard As it is to accomplish, and I don’t even think Tiger Woods can hit 18 holes in one. The idea is interesting. Let’s assume, the first hole-in-one which is the $.10 represents the 1000 true fans. The value of the 18th hole is $13,107.20, that’s 131,072 times the value of the first hole. Which would be equivalent to 131,072,000 fans.
Let’s assume that every one of those holes represents a year. With a viral spread of the Internet and information today, that is a totally viable assumption (at least I think so). Don’t forget, that your best salesman is a satisfied customer. Meaning, that True fan would be an awesome salesman. And it makes sense that he can find at least another true fan in the time span of the year.
If we assume the value of a true fan, to be $100. The growth per year is insane. If every year, your Fanbase can multiply, within five short years your Fanbase can be 16,000. Earning you $1.6 million for that year. Wrap your head around that!
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