Here in Israel, everybody thinks they are your friend, and while it has it’s upsides it also has very lethal downsides. Friendship is a good thing but not if it’s going to make you lose money or worse lose your business.
One of the reasons people here would like you to consider them friends is that they want you to let things slide. More times than not those things they want you to ignore can be the end of your business. I’m talking about anything from pricing issues to phone lines that hardly ever work. And you won’t do anything about it because it’s a friend. Friends are good to play ball with or go out for beers, but business is a business.
A line that should never be crossed
As a business owner, you should have procedures in place for everything. And no one should ever be allowed to cross them. I’ve seen businesses tank because of friends and it’s a sad sight. I’ve seen one of the best computer labs I knew go out of business because the owner allowed his friends to take equipment home and haggle over the prices after the packages have been opened.
I’ve seen “friends” tell their friends about the discounts they got and offer those discounts as if they owned the business. There are reasons Israeli’s have a bad reputation all over the world, and as an Israeli myself, these bad practices make me sick.
What can you do about it?
Stand by your guidelines. If a friend whats to buy something from you, he has to pay full price and he gets the same payment plan and any other customer. It’s not easy I know, but will that friend cover your debt if you go under? I don’t think so.
You have to look out for yourself first and let no friend get in your way.
I hope you found this post helpful, if so like it and share it with your friends. And while you’re at it, check out my ebook ‘level up your business’ a guide to starting your own business the right way.