The first thing I would recommend you do is to decide who your client is. You should come up with an avatar of your client. How old is he? What are his interests? what would he get out of using your product or service?
Next, you should look at your competition, what are they offering their clients? Do they have a seraphic client in mind? If not you already have an edge. Your third step is to start asking questions, find prospects in your field and ask them about their experience with products like yours. What do they like about the product they are using? What do they hate about it? Tell them that you’re starting your company and that you would like the find the best way to meet their needs.
You can start working with a few clients on a trail basis and offer them your product at a reduced cost for them to test out. This will give you a number of advantages. You will find out exactly what the client needs. You will find out if you like the field or that type of client. And you will have a few client’s work to show prospective clients.
you can also leverage the clients you have to get more. assuming that you charge per hour (or product it doesn’t make a difference), offer them a free hour for every client they refer and closed with you. You will make no money for that hour that you’re giving them, on the other hand, is an easier and cheaper way to get more clients.
Eventually, you will have to start paying for advertising, but this is a good way to start off. You don’t have to put up any money upfront and your a better fit for your clients.
I hope you found this post helpful, if so like it and share it with your friends. And while you’re at it, check out my ebook ‘level up your business’ a guide to starting your own business the right way.