I just finished listening to the book bold. There are many things that you can take away from it, but the thing that struck me the most is the idea of deceptive and disruptive. In the book, Peter and Steven share an idea. That idea is that exponential growth is misleading in the beginning. They gave an example of the Digital camera.

In the beginning, Digital cameras only had 0.1 megapixels. Now imagine how’s small the growth would look, 0.1 to 0.2, 0.4, 0.8. If you’re not looking close enough, you would only see the zero indicating there’s no real growth.

It’s the same thing with your business

Today’s business no longer relies just on newspapers. We promote ourselves on social networks, blogs on various websites. The result is, we reach more people but it doesn’t end there. The fundamentals of the Internet allow our clients to share their results and introduce us to their friends. Which implies that your business grows exponentially.

Meaning that your exposure will keep doubling itself with time. Even if we are talking about a 1.5 doubling, the growth is still going to be very quick. Let’s say that only 100 people saw your advertisement the first month. And the growth is only 50% per month.

That means that on the second month 150 people will see your advertisement, 225 Will see in the third month, and 337 people will see it in the fourth month. These numbers seem small or deceptive. But keep this multiplication going for a year or two. And you reach 8,649 potential customers at the end of the first year, and 1,122,274 at the end of the second year etc.

I know you’re probably not going to see a 50% increase every month. The idea here is that exponential growth will cause your business to explode. Just give it time and put in the work. Even a 1% growth a month will grow faster than you can imagine.

I hope you found this post helpful, if so like it and share it with your friends. And while you’re at it, check out my ebook ‘level up your business’ a guide to starting your own business the right way.

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