Does it seem complicated to you to sell your products or services? Do you believe someone else can do something you can’t? I’m here to tell you that’s a load of crap. You have no limitations except the limitations you set for yourself.
As far as superstar salesmen they don’t really exist, in this post, I’ll show you why and how you could do the same things to get the same results. I have been in sales for over 20 years and the one thing that is common to all “superstar” salesmen is that they get better leads.
Allow me to explain: when dealing with any type of client you have to understand how interested he is in your product. When you find the clients that are interested it’s easier to close them, I know it seems oversimplified. Have you ever noticed that the “better” salesmen will pick and choose the clients they work with? They are not being picky because they can, rather because they should.
Picking your clients
Better salesmen are not better because they have some special ability you don’t, they just have more experience. And that experience thought them to calculate things really fast. Things like what demographic, age, sex or any other indicator would produce better leads (people who might be interested in your product). You will hear things like “I don’t work with women or old people”. It doesn’t make the person a sexist or a horrible person, all that it means is that he’s not good at selling to those groups.
Here are some tips that will increase your sales dramatically if you use them.
Take the pressure off
Instead of worrying about how many sales you have to make, calculate how to make them. If you talk to 50 people to make a sale and you have to make 20 sales, you have to talk to 1,000 people. Focus on finding 1,000 people to talk to instead of trying to force a sale down a poor client’s thorough.
Don’t take it personally
Not everybody will buy from you. Too many salespeople take it as a sign they are not as good as other salesmen. That other salesman might be better with that group of people or the clients might have not liked your approach, either way, keep doing what works for you. This is not a contest (even if it is) focus on doing the grunt work and you will outsell everybody.
Spend your free time learning why prospects don’t buy
When you take the time to understand why someone didn’t buy you learn what was wrong with your approach. Maybe the clients didn’t understand what the product can do for him. Maybe the price was too high for him. He could just need some time to make a decision.
While other salesmen are taking long coffee breaks learn as much as you can about the products and the target audience.
In conclusion: people who are better at something simply have more information. Find out what that is and use it to your advantage.
I hope you found this post helpful, if so like it and share it with your friends. And while you’re at it, check out my ebook ‘level up your business’ a guide to starting your own business the right way.