If you’re selling to everyone you’re selling to no one. You can’t have everyone fall in love with your product or service. So your goal is to get a certain type of clients to become your raving fan, but how are they?
In order to provide your client the level of service he will love you have to picture who he is. How old is he? Where does he hang out? What does he hate about the service he’s getting now? What he loves about it? How much is he willing to pay? What are his hobbies? You can’t ever be too precise. The more information you have the better.
What if you can’t come up with a client description?
Use yourself. Would you buy the product you’re selling? I’m assuming you will. Go through the same process for yourself. Only this time you know the answers. That’s what I do with this blog. I write for myself, I touch subjects the I need to work on or that I had issues with in the past. And the result that I’m trying to get are readers that are interested in the same things I am.
People who are tired of working for someone else and want to start their own small business. If you’re just starting out I would like to get to know you. What are you interested in? What would you like to know more about? Leave a comment and I’ll reply it as soon as I can.
I hope you found this post helpful, if so like it and share it with your friends. And while you’re at it, check out my ebook ‘level up your business’ a guide to starting your own business the right way.