The internet has made our lives easier, getting new customers is not as complicated as it used to be. In this post, I’ll show you three ways to get new clients and explain the differences between them. The three main ways of advertising today are PPC, purchasing leads and affiliate marketing. Each carries with it a level of risk and reward, and the closer you get to having clients delivered to your door the more money you will pay (but sometimes it’s worth it).
PPC – pay per click advertising
PPC is one of google’s and facebook’s main income. The idea here is that you pay a certain amount of money to show up on top of the search results and pay only for people who clicked on your ads. The upside here is very clear, you don’t have to wait for SEO to bring visitors to your site, you can get as many as you’re willing to pay for on the first day. The downside is that you need to find out what makes a client leave his information.
Getting people to click on your ads is not enough, you’re spending the least amount of money but in turn, you’re taking most of the risk. With some experience, this might just be the best method of acquiring clients but this is not for beginners, as they can spend thousands of dollars and get not leads.
A lead is someone who showed some type of interest in your product and left his personal information. You still have to call the lead and close him, but this saves you the hassle of learning how to get people to leave their information. There are many companies selling leads and you can buy as much as you want. Take into account that because they took the risk upon themselves to run the PPC campaign the leads will cost you a bit more than running the campaign yourself.
Now the only thing you have to do is learn how to close clients. The upside here is clear but the downside is that the lead generators might have used a generic advertisement, meaning the clients was not looking for your product just a product resembling yours.
This is by far the easiest way to get new clients. Affiliates not only get the leads but also close them for you. You pay for sales made and don’t have to worry about anything else. The downside is that affiliates will charge you a large commission, usually most if not all of your profit. When using affiliate marketing you take into account that you’re not making money on your first sale. Your profit here is on return customers, so if your business plan is built on a one-off sale this is not for you.
What would I advise you to do? I would always go for the harder method myself. The reason I would do that is that I want to know how the process works. Once I do I don’t have to rely on lead generators of affiliates. I control my business, that way I don’t have to worry about lead generators or affiliates raising their commission and having to learn the process while I have other expenses to worry about.
Whenever possible I take the long road, it’s worth the effort.
I hope you found this post helpful, if so like it and share it with your friends. And while you’re at it, check out my ebook ‘level up your business’ a guide to starting your own business the right way.