Sometimes the clients you work with are just cheap, but most of the time it’s a matter of ignorance. Most people are still living in another reality, a reality in which you pay for someone’s time and not his knowledge. I heard a joke once that describes this well.
A blond takes her car to a mechanic and tells him the engine won’t start. He inspects the car and finally knocks on the engine five times and asked her to try again. She turns the key and it works, the mechanic asks for $500. She’s shocked, $500 for five knocks? No, the knocks are free, knowing where to knock costs you $500.
Your client can always go to someone cheaper, but that someone will usually be much less experienced. And if that someone does not raise his prices soon he will be out of business.
Don’t be afraid to charge what you’re worth. If the clients you’re working with refuse to pay, fire them and get better clients. It really is as easy as it sounds.
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