We live in a social media driven world and those who don’t have presents don’t exist. But there are other benefits to owning a blog that could save you some time and allow you to get to know your clients on a whole different level.
Most of our clients don’t know our products as well as we do. And having a blog with a dedicated frequently asked questions page will allow you to provide your customers with support when you’re out of the office. Big companies use FAQ pages often but small businesses tend to neglect it, even though it doesn’t require that much effort.
Google maps allow your clients to find you whether they drive a car or take public transportation. If your clients have to get to you having Google maps on your site will save you hours a month of explaining how to get to you. Your clients can always use the Google maps app but taking the lenitive and setting up a map with your address preset for them shows them that you care.
Many prospects who don’t know you yet will look to Google to find out what your clients think about you. Would you really wand them to get to one of your competitor’s sites and buy from them? Having a testimonials page will allow them to form an opinion without leaving your site.
The blog itself
The blog itself is your main tool for sharing whatever you want with your clients. Are you out of stock? Are you expecting something new? Share it with your clients. Not to mention that the more content you have the better chance you have to get traffic from search engines.
One last tip, make sure your site is mobile ready. Most of your clients will reach your site via their smartphones. You don’t want to put in all this work just to be ignored because your site doesn’t appear well on a phone.
I hope you found this post helpful, if so like it and share it with your friends. And while you’re at it, check out my ebook ‘level up your business’ a guide to starting your own business the right way.