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If you don’t know say so

A friend of mine wants to buy a new 4k TV. And he got used to asking me to go with him, just to make sure he’s not going to get screwed. So far we had time to go to two different stores, and we have not found what we’re looking for. Finding a 4k TV is not that hard but when you’re talking to a conman you don’t feel that you want to to do business with him. And when someone flat out lies to you, you might assume his conning you.

The first store

The first store was one of the biggest retailers in Israel (I’m not going into names here). We looked around and finally had to ask someone who seemed like he doesn’t even work there for help, turns out he’s the sales rep. We asked to see some TV’s and the guy started to talk us into buying a 1080p TV. When I explained that we are looking specifically for a 4k TV he replied that a 4k TV does not look as good as a 1080p. His reasoning for that is Israel’s cable company, it’s quality is 480p and yes on a 4k display 480p would look awful. But anyone looking for a 4k TV would know not to rely on the cable company. We decided to check out another store.

The second store

Again the salesman didn’t even ask what we’re looking for we had to look for him. This time I asked if they have a connection to Youtube. That way we can see the 4k display. The guy turns on Youtube and the highest the display would go is 720p. I asked if this is a 4k display and he said it is, but Youtube does not go over 720p. After a heated argument, we went over to his computer and saw that the same video displays on 2k. So again we decided not to buy from this person.


Don’t assume that your customers are stupid and that you can just say whatever you want. If you not sure look into it but don’t get caught off guard. And never give your client the impression that you’re lying to him. I know that this seems like a no-brainer but you would be surprised how many businesses make this mistake.

I hope you found this post helpful, if so like it and share it with your friends. And while you’re at it, check out my ebook ‘level up your business’ a guide to starting your own business the right way.





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