You do not rise to the level of your dreams you fall to the level of your training – Archilochus
There’s a saying in Israel ‘the harder the training the easier the battle’. And it’s true, the better prepared you are the easier it is to reach your goals. You have to make sure that you are ready for the very worst case scenario in everything you do. That goes double for business owners. Because they are responsible for their team or employees as well.
If you have to sell 100 units of a product you have to find out what is needed to make 200 Sales. You have to take into account refunds, cancellations, basically you have to take into account your worst nightmare.