Too many of us think that our plans will work out the way we want. That the world will react just the way we thought it would and we will be millionaires. The sad truth is that it doesn’t work out that way. You will hit a brick wall, and it would be better to play safe then have to close your business.
So how do you play safe? You have a plan B. That means that if you have a store and no clients are coming in, you open an eBay or Shopify store. If the clients won’t come to you, you need to go to them.
Why stop there? Make sure to create other income sources that will cover your behind in case your business is hitting a rough patch. Donald Trump was asked about one of his failing companies once. His reply was “So what? my other 50 companies are doing really well”. Turns out there are things we can learn from the president.