I have a friend that was talking about getting an iPhone X since it came out. A week ago he dropped his phone and destroyed the screen, now he has to get a phone. You would think he would call me back an hour later from his iPhone X. But that’s the logical move, not his style. He’s researching prices and willing to drive 11 hours to save $150 (I think the drive will be more expensive).
“How you do anything is how you do everything”. I love that quote, I just don’t remember who said it. It’s so true if this guy can make up his mind about getting a phone after losing it a week ago, how is he going to make any decision?
When it’s time to make a call, just make the damn call. Don’t overthink it, just do it (that’s Nike, they have a point). If you make the wrong call you can always correct it, the real loss is the time you waisted and will never get back.