Adapt to your audience, don’t expect them to adapt to you

One of the biggest mistakes self-employed professionals make is that they expect their clients to adapt to them. Weather is their schedule, their needs or just they way they work in general. The problem with that is that there will always be someone who will be a better fit for your clients and they will start migrating. if you Adapt to your audience you will eventually keep more clients and your business will grow faster.

Should you turn your world upside down?

No. Clients are just clients, they are not your family. Haveing said that you have to understand that people are generally lazy and will take every opportunity to slack off. So to keep up with them you need to keep asking questions. Is this what you wanted? Is there anything else I can do for you?

Let’s take an example of a website builder

Most website builders are working with international customers, that means that their schedule might have to change dramatically depending on the countries that they work with most. They can work with Australia, the middles east etc.

Adapting your work hours to the country you work with most is a safe bet. We all make mistakes, I don’t care how good you are you’re included. And having that mistake linger for 24 or even 12 hours might piss off the client. Being able to fix things in relative real time would keep your client happy. Especially since most of your competitors will expect the clients to adapt to them.

This is just a small example, I’m sure that there are other obvious and less obvious things you can do to make your clients feel special. Is this applicable to every business? Of course not. But keep this idea in mind when planning your business, the little things you do might have a bigger effect than the overpriced advertising you’re thinking about.


The reason poor people stay poor

We all know that no one will just pay you more out of the goodness of his heart. We also know that as an employee you will most likely make just enough money to survive. So the only way you can get out of the rat race is to invest in an additional income. The problem is, that most people will spend more than they make causing themselves to go deeper into debt every month. That’s why the poor will stay poor forever.

Even if all the money in the world was redistributed things will go back to the way they are now. Because at the end of the day it doesn’t matter how much money you make, what matters is how you use it. I still use public transportation and for most of my friends it doesn’t make sense, I make more money that some of them and they all have cars. But think about it, Making $1,200 a month and owning a car (an expense of about $400 a month) doesn’t make any sense. Don’t forget that you still have rent and bills to pay.

That’s why the average Israeli has about $100,000 debt if he has student loans or $50,000 without them. I was on the bus a few days ago and saw a group of about 5 or 6 girls boarding the bus and getting off just two stops later. Two stops are about a five-minute walk, but it costs about $2. That’s $120 a month for a round trip for one kid, most families have 3. You don’t have to be a rocket scientist to understand that those numbers don’t make sense.

What are the alternatives? Do I lose any quality of life because I do the math? I don’t think so. If I have a date I take a cab, that way I save money and I don’t have to worry about parking the car and getting a ticket. I go out as much as I want if I want to buy something I buy it. I don’t live like a monk. Don’t take this the wrong way, anyone can do whatever they want with their money. But they can’t complain about not making ends meet when they don’t know how to manage their money.

You either spend a lot of money, take a lot of risks or take a long time

So many people want to know how to get rich, but none of then are willing to understand that there is a formula to do so. And even though the formula is simple it’s not easy to implement, and that’s where most people fail. They want it to be both simple and easy to become a billionaire. Sorry for bursting your bubble guys, but if you want it you’re going to have to work for it.

The idea here is that you have three resources and you have to use them all, but you will focus on one more than the others. Let’s assume you have no money and you want to start a business. If you have no money then you can only risk time by risk I mean to waste time with the possibility of not getting anywhere. If you have a lot of money, you can play with money and risk and won’t need as much time. But in every situation all three resources are important.


Money – This is the easiest resource to grow your business, it’s also the one that can get you in the most trouble. Money is tied to risk and if you don’t notice what you’re doing you could find yourself losing more than you’re making. Money is also not recommended for people with no experience, as they tend to throw money at the problem without understanding what the problem is.

Risk – You can risk both money and time, but in the beginning, I wouldn’t consider wasting your time as a risk. Because you learn what works and what doesn’t. Some business owners can start with small amounts of money and take big risks that work out. But I would advise you to add experience to the mix to reduce the risk.

Time – Time is something no one wants to use. Everyone wants to be rich right here right now. But the only way to gain experience is to take your time and learn as much as you can.

What is the best factor to focus on?

The best factor to focus on in my opinion is time, you just get more out of it. When I say that I mean that you learn what works and what doesn’t. You find out if you’re interested in growing the business or pivoting. You would be surprised how many people chose a business then find out they hate it. And no matter what constellation you choose time will always be a multiplying factor.

Think about it, if you’re working right you will retain clients while getting new ones. So every month you have more profit.

I hope you found this post helpful, if so like it and share it with your friends. And while you’re at it, check out my ebook ‘level up your business’ a guide to starting your own business the right way.


An expert is someone who can tell you about everything that won’t work

We like to think that we know what we’re doing and that if we can’t do it no one can. I noticed this in my various sales positions. A good salesman thinks that if he can’t close a client the clients is not closeable. A great salesman understands that this client is not closable by him and would let someone else talk to him.

My point is that we have developed tremendous egos, and most of us think that we know better. When reading the book ‘bold’ I came across this understanding. If an expert is someone who can point out everything that won’t work, I don’t want to be an expert. I’d rather be in a constant experiment.

What would being in a constant experiment do for me?

First it would require me to drop my assumptions. Instead of just farting out an answer in full automatic mode, I would have to think about everything, and put my assumptions to the test. One thing I can be sure of is that I will find new possibilities I’ve been ignoring. Mainly because of past experiences that where less than positive. We all have those but would rather not go back to retrace them in the fear that the pain would still be there. Pain that can signify fairlie or loss.

The second benefit I can think of is that having more experience I might be able to combine two or more different experiences into something completely new. I still can’t tell what that will be, but I will keep you guys posted.

I hope you found this post helpful, if so like it and share it with your friends. And while you’re at it, check out my ebook ‘level up your business’ a guide to starting your own business the right way.

Your team doesn’t need you, but you need them


Most managers make the mistake of thinking that they are the most important chess piece. But no General has ever gotten anything done without having soldiers on the ground.  Thinking that you are above your team is one of the stupidest mistakes you can ever make.  It’s a mistake that might cost you your business.

The wrong way to do it

A team of ten salesmen, one of them is promoted to manager.  This manager wants to prove himself to the owners and his way of proving himself is increase the sales. Of course, this guy goes for the shortest route possible, meaning instead of improving the quality of the sales he decides he wants to improve the quantity.

He starts pushing his team to be more aggressive with their clients,  not to take “no” for an answer.  He notifies his team that he already spoke to and met some of their clients.  This pisses off the entire team,  five of them quit on the spot.

I don’t know about you but I think it’s going to be very difficult increase volume of sales  with only 40% of your team.

doing it the right way

For a business owner, the most important thing is profit, and profit can be achieved in two ways. One way is increase in volume of sales, another is increase in quality of sales. While increasing volume of sales might require aggression, Increase the quality of sales requires finesse.

Instead of pushing a client to make a decision on the spot you’re brainstorming with him to find the best solution.  by doing that you gain his Trust his loyalty.  I for one don’t see the point in having  thousands of clients who are only with you because they need you right now and will bail soon as they get a better offer.

I would rather “save game”  with the amount of clients already have knowing that when I get new ones they will be added to my cash flow instead of just filling up holes of clients already left.


The new manager had a good plan but he executed it poorly.  As a cog in the system he didn’t distinguish between the number of sales  and the total profit.  I’ll say it again, the business owner doesn’t care if he has a hundred clients or 10,000. He cares about how much money is flowing into his business. If he can achieve his goal with less clients  he will gladly do that.  Less client means less people to satisfy.

The bottom line will always be the money.

I hope you found this post helpful, if so like it and share it with your friends. And while you’re at it, check out my ebook ‘level up your business’ a guide to starting your own business the right way.

Why I choose to use Ubuntu as my main operating system

When it comes to gaming nothing beats windows, but when it comes to working I need stability. I have tried windows and mac OS in the past and they don’t even get close the experience of using Ubuntu for work for a few reasons.

It’s much more stable

It allows you to do your job. The system never interferes with anything you do. Even updates are done in the background and don’t force you to restart. You never run into that annoying situation when you look at the keyboard to type and something popped up and the system stopped registering your input. I remember that used to annoy me more than anything.

There’s nothing to be afraid of

There are no viruses or spyware to worry about. And no search engine hijacks chrome. You can do anything you want without having to worry about reformatting your computer.

It rarely crashes

The system runs much smoother and there are almost no crashes. I mean it, I have never had a crash and never lost my data (at least so far)

It uses most of the software you already know

The default browser is Firefox, I use Vlc, Open office and most of the programs I used when I was working with windows. If you want to install something new there are many programs that support Ubuntu including Chrome, skype, FileZilla etc.

Linux is not as scary as some people think, it’s a much more pleasurable OS than windows or mac OS. And if you have an office with ten computer it’s free price tag will save you thousands of dollars.

Another thing with Ubuntu is that it takes 10 minutes to install, it found all the drivers and has an office suite ready to go. There really is no reason to use any other program.

I hope you found this post helpful, if so like it and share it with your friends. And while you’re at it, check out my ebook ‘level up your business’ a guide to starting your own business the right way.


When do you really need to register your business?

For most people starting a business means registering the business. That’s what most accountants would like you to believe because now you have to start paying them. But before registering a business you need to go through the concept stage.

What is the concept stage?

There is a big difference between wanting to do something and actually doing it. You might have big dreams about what you’re going to do, but take a step back when you see how hard it is. And even though I advise everyone to have at least a small business to fall back on in case their employment gets cut off for some reason, it’s not for everyone.

So, where do you start? You sit down and sketch up your business plan (not the one you go to investors with, just something that sums up your business). You look for a few hard yeses (As Ramit Sethi likes to say). To do that you will need to test out your idea on some unsuspecting victims… I mean potential clients.

You need to find out what they like about the service they are getting and what they don’t like about it. Is there anything else they need and can’t find someone to provide the service for? Maybe their paying to little and can’t understand why they don’t get better service? Learn as much as you can. This will not only come in handy for the product creation phase but also for the sales pitch.

Once you are done with the concept stage and have a few potential clients you can feel free to register your business. Because now you really do have a business, not just a dream.

I hope you found this post helpful, if so like it and share it with your friends. And while you’re at it, check out my ebook ‘level up your business’ a guide to starting your own business the right way.