Category Archives: keep it simple

You can’t go from a no to a yes without a maybe in the middle

When you push someone their first reaction is to push back. In too many negotiations whether it’s sales, retention or anything else, we have to take our time. We have to understand that we can’t change someone’s mind in a heartbeat, some people just need some time. And finding the right partner is far better than just closing a deal. Continue reading You can’t go from a no to a yes without a maybe in the middle

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You either spend a lot of money, take a lot of risks or take a long time

So many people want to know how to get rich, but none of then are willing to understand that there is a formula to do so. And even though the formula is simple it’s not easy to implement, and that’s where most people fail. They want it to be both simple and easy to become a billionaire. Sorry for bursting your bubble guys, but if you want it you’re going to have to work for it. Continue reading You either spend a lot of money, take a lot of risks or take a long time

Why I choose to use Ubuntu as my main operating system

When it comes to gaming nothing beats windows, but when it comes to working I need stability. I have tried windows and mac OS in the past and they don’t even get close the experience of using Ubuntu for work for a few reasons.

It’s much more stable

It allows you to do your job. The system never interferes with anything you do. Even updates are done in the background and don’t force you to restart. You never run into that annoying situation when you look at the keyboard to type and something popped up and the system stopped registering your input. I remember that used to annoy me more than anything.

There’s nothing to be afraid of

There are no viruses or spyware to worry about. And no search engine hijacks chrome. You can do anything you want without having to worry about reformatting your computer.

It rarely crashes

The system runs much smoother and there are almost no crashes. I mean it, I have never had a crash and never lost my data (at least so far)

It uses most of the software you already know

The default browser is Firefox, I use Vlc, Open office and most of the programs I used when I was working with windows. If you want to install something new there are many programs that support Ubuntu including Chrome, skype, FileZilla etc.

Linux is not as scary as some people think, it’s a much more pleasurable OS than windows or mac OS. And if you have an office with ten computer it’s free price tag will save you thousands of dollars.

Another thing with Ubuntu is that it takes 10 minutes to install, it found all the drivers and has an office suite ready to go. There really is no reason to use any other program.

I hope you found this post helpful, if so like it and share it with your friends. And while you’re at it, check out my ebook ‘level up your business’ a guide to starting your own business the right way.

 

Should I hire an SEO agency as soon as I setup a website?

There are only two things I can say for sure about SEO. One is that no one other than the google team knows what factors are important. And second, they keep giving out the wrong information when asked. SEO is divided into two part, on site, and off site.

On-site

This is where you focus on keywords, titles the length of the copy or anything else that has to do with your content. One factor no one takes into account but seems to be very important to google is your site’s age. The longer your site in online the better google will rank it, this is of course not the only factor so if you’re SEO is bad you still won’t be ranked high.

The reason most SEO agencies don’t talk about this is that you control this aspect. So long as you don’t take your site offline and keep working on it will perform better each year (you don’t need and agency for that).

On-site SEO is also relatively easy for you to learn and implement during the creation of your content.

Off-site

Off-site is where all the link building comes in, This is an SEO agency’s top priority. The better links they are able to get your site the faster it will rank high on google. My problem with other people doing the link building for you is that if they do something wrong your site is going to pay for it.

So, what should you do?

If you’re a small business owner don’t hire an SEO agency at all. Promote your site on social media, pay for some PPC and Facebook ads (it’s going to be a far batter use of your money). Come to terms with the fact that you don’t have to rank number one on google. You’re only job is to make sure your site gets more traffic every month.

With time your site will get ranked on all the search engines and you don’t have to worry about being penalized because you did nothing wrong.

Then who should hire an SEO agency?

Big business owners with a gigantic website, that put out 10 to 50 articles a day. The reason they should hire an agency is that to put out so much content you’re working with a few different sources and you need someone to go through them and make sure they are meeting the standard.

I hope you found this post helpful, if so like it and share it with your friends. And while you’re at it, check out my ebook ‘level up your business’ a guide to starting your own business the right way.

Don’t judge a book by it’s cover

We’ve heard this one before but for some reason we still do it, why is that? The short answer is time, we don’t have the time to get to know people today so we try to sum them up in a quick and easy way. The problem is we can’t sum up a person with 20, 30 or 40 years of experience in 5 minutes. The best we can do is ask the right questions.

If you’re interviewing someone asks him questions about the position, how he would handle aspects of it. Don’t spend 30 minutes asking him about his previous jobs, that’s not going to tell you anything. Give him real issues you have to deal with on a daily basis and ask him how he would handle them.

If you’re the one who’s being interviewed ask questions about the material your working with. If you’re working with leads ask about who left information. What they were promised? And what you have to do? Remember you’re interviewing for a job so the only thing that matters.

What do you do when the interviewer doesn’t give out any information?

RUN. When someone is interviewing you they want something. They want someone to take some of the load off. If asked a question about the job and they change the subject or refuse to answer they are hiding something. You have to ask yourself, do you want to work with someone who starts off a working relationship with a lie?

How can you know if an interviewee is lining to you?

You don’t need to. All you have to do is give him real issues you had to deal with (nothing fresh just something from your companies past) and see how he deals with it. If you like the answer you can start on a trail basis.

In both situations take a trail basis

A job interview will never allow you to see what the work environment will be like. The best way to know is to try. I always recommend a one month trial, in a month you will know if the position is right for you, and if not no hard feelings you both part ways. It’s the same for the interviewer, He can’t know if you’re telling the truth. But he can tell how good you are after a test drive.

In concision, You can’t possibly know what you’re in for when starting a new position. Make sure to offer the trial basis and see how it goes. If the person interviewing you doesn’t want a trail he’s most likely inexperienced.

I hope you found this post helpful, if so like it and share it with your friends. And while you’re at it, check out my ebook ‘level up your business’ a guide to starting your own business the right way.

3 ways to get more clients and how productive they are

 

The internet has made our lives easier, getting new customers is not as complicated as it used to be. In this post, I’ll show you three ways to get new clients and explain the differences between them. The three main ways of advertising today are PPC, purchasing leads and affiliate marketing. Each carries with it a level of risk and reward, and the closer you get to having clients delivered to your door the more money you will pay (but sometimes it’s worth it).

PPC – pay per click advertising

PPC is one of google’s and facebook’s main income. The idea here is that you pay a certain amount of money to show up on top of the search results and pay only for people who clicked on your ads. The upside here is very clear, you don’t have to wait for SEO to bring visitors to your site, you can get as many as you’re willing to pay for on the first day. The downside is that you need to find out what makes a client leave his information.

Getting people to click on your ads is not enough, you’re spending the least amount of money but in turn, you’re taking most of the risk. With some experience, this might just be the best method of acquiring clients but this is not for beginners, as they can spend thousands of dollars and get not leads.

Purchasing leads

A lead is someone who showed some type of interest in your product and left his personal information. You still have to call the lead and close him, but this saves you the hassle of learning how to get people to leave their information. There are many companies selling leads and you can buy as much as you want. Take into account that because they took the risk upon themselves to run the PPC campaign the leads will cost you a bit more than running the campaign yourself.

Now the only thing you have to do is learn how to close clients. The upside here is clear but the downside is that the lead generators might have used a generic advertisement, meaning the clients was not looking for your product just a product resembling yours.

Affiliate marketing

This is by far the easiest way to get new clients. Affiliates not only get the leads but also close them for you. You pay for sales made and don’t have to worry about anything else. The downside is that affiliates will charge you a large commission, usually most if not all of your profit. When using affiliate marketing you take into account that you’re not making money on your first sale. Your profit here is on return customers, so if your business plan is built on a one-off sale this is not for you.

What would I advise you to do? I would always go for the harder method myself. The reason I would do that is that I want to know how the process works. Once I do I don’t have to rely on lead generators of affiliates. I control my business, that way I don’t have to worry about lead generators or affiliates raising their commission and having to learn the process while I have other expenses to worry about.

Whenever possible I take the long road, it’s worth the effort.

I hope you found this post helpful, if so like it and share it with your friends. And while you’re at it, check out my ebook ‘level up your business’ a guide to starting your own business the right way.

 

Don’t spend less than you earn, earn more than you spend

You’re living on the edge because you make just as much as you need to survive, but is spending less really the answer? Most business consultants would like you to think so. The truth is that it doesn’t matter, if you can focus on spending less you can just as easily focus on making more and keeping your current lifestyle.

How to spend your resources the smart way

Let’s take $1,000 to make our calculations easy. If you were making $1,000 a month and spending all of it, you have to create a delta (difference of money you can invest). The problem is, most of the advice you get is wrong. You’re told to cut back n your spending to create that delta and that’s taking way too much of your focus. The reason it’s taking to much focus is that it’s broken up into too many different points you have to consider. You have to cut down on your groceries, bills, eating out etc.

What’s the alternative?

Instead of focusing on so many things at once focus on just one thing, getting just one client. It might seem too hard for you right now, and that’s understandable. But if you think about it, it’s much easier than going through your entire budget with a fine comb. All you have to do is spend a few hours a week, sometimes not more than two or three to get the same delta.

So don’t cut back on your spending, keep it as it is and add one more clients.

I hope you found this post helpful, if so like it and share it with your friends. And while you’re at it, check out my ebook ‘level up your business’ a guide to starting your own business the right way.