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Focus on what matters

If you ask someone what they want their life to be like. They will just tell you what they don’t want. Sadly they keep getting those same things. Did you ever stop to think why?

 Our internal GPS system

 Our subconscious mind is literally a super computer, there to do what ever we ask of it. But what do we do with it? We feed it with all the things we don’t want. And just like a computer it doesn’t filter our commends just brings them to us. The subconscious mind does not filter good or bad, right and wrong it just does what it’s told.

 Why do we focus on the things we don’t want?

 While it’s the weaker and slower part of our brain. The conscious mind controls us most of the time. Basically we have to deal with poor logic (like the dmv). And the conscious mind focuses on keeping us alive. So all it cares about is what we don’t want.

All it focuses on is “what if I fall down the stairs, what if that check bounces” and keeps those fears in our mind like a broken record.

 So how do we get past the bouncer?

 Misdirection is the  best way to get through the conscious mind and give orders directly to the subconscious. We do that by tiring the conscious mind. We do things that seem repetitive allowing the conscious mind to let it’s guard down. One way to do this is by writing down your positive affirmations.

 Another way is to keep asking questions. When meeting something that seems impossible, asking if it really is impossible, why, how can you change that etc. Shows the conscious mind that your stuck in one place and if not in immediate danger it will stop monitoring your thoughts allowing them to access the subconscious.

 The subconscious being at our service is now faced with the task of finding answers. And ultimately bring the things we want back to us. And it’s power is limitless, it can attract money, people, jobs what ever you can think of. Just tell your subconscious what you want and notice how things start to work out.

Another tip I can offer you is to be patient. Things don’t always happen as fast as you may want. But keep focusing on what you want and if you are persistent long enough you will get it.

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Meet your fears head-on

We have many fears, and sadly many of them trigger our fight or flight mechanism. They cause us to fold just when we need to focus. And miss out on many opportunities. People think that high achievers don’t feel fear but that’s not true. They simply condition themselves to feel the fear and do what is needed anyway.

 One of the best ways to do that is to decrease the fear’s effect on you. To do that you need to look to the future and think what is the worst that can happen. Imagine that the worst situation happened. What would you do now? You still have all your experience, you can get back up on your feet faster then you did before. So the worst case is something you can always come to terms with.

I don’t know if you’re a religious person. But it is said that you only get challenges you can handle. Looking at it from that point of view will help you understand that you are stronger then you think.

Now that you have come to terms with it, you have to start working on a backup plan. Knowing that you can handle anything isn’t enough, you have to calculate what you’re going to do after the worst has happened. Will you need to change jobs? pivot in your business?

Having a clear plan will make you unstoppable. So make sure to have a backup plan for anything.


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Borrowing security from tomorrow

When you’re in the hole borrowing money from the bank is the worst thing you can do. Lets break that down for a minute so we can understand just why it’s such a bad idea.

When you owe money in most cases either you bought something you can’t comfortably afford or you have stacked up debt because you are earning enough to cover you expenses. I’m not here to judge I’m only here to help. So let’s set aside for moment the reason you’re in this debt. And focus on how to fix the problem.

Why is borrowing money from the bank the worst thing you can do

The money you return on that loan carries with it tremendous interest. Even worse most of the loans you take from banks are structured in a way the Charges the interest upfront. So if you take a loan for $10,000 and you have to return $12,000 over a period of let’s say three years. Those $2000 are going to be charged upfront.

The way the bank does this is they charge the $2000 in the first few installments. So if you were to go to the bank and say that you want to return the loan ahead of time so that you can save interest. You will still be paying the full $12,000. In addition to that they will charge you late fees for every day you are late with an installment.

You would think this would be common knowledge. But most people don’t know that the banks do this. Most people think that the bank employee is their friend. They have a few laughs, they ask for a loan and more times than not they get it.

The bank is not your friend, the bank is simply a store that buys money cheap and sells it expensive. When you look at it this way you start viewing the bank employee as you would do a used car salesman.

That’s exactly the attitude I would advise you to have when working with the bank. You work hard for the money you earn and you shouldn’t have to blow it off because somebody takes advantage of you.

The alternative

Start saving money even if you feel you can’t afford it. Start saving 10% if everything you earn for just such a situation. In cases that a client pays late and you still have to pay your taxes. In case an unexpected expense comes up. And hey if everything works out, you can take the money and go on vacation once in a while.

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Pros and cons

When we think about pros and cons we usually think of taking a vacation. Should we spend the money, should we take the days off, etc. But in our business we neglect this simple procedure.

 When I say that I mean we allow emotions to cloud our judgment. And we don’t pay nearly enough attention to the facts. Facts like: is this profitable? Am I utilizing my time correctly? Am I losing money?

 We tend to over complicate things, when all we needed to do is just answer a few questions. Questions like: what is better option A? Or option B?

 I’ll give you an example from my experience. I have been in sales for almost 20 years. And in that time I worked at quite a few companies. My decision to leave one company and go work for another was simple: my base salary + bonuses. In a sales position bonuses are very important as they can be the larger portion of the base salary.

 When I was offered a better position I had to take into account the base the new company would pay me because it would take some time to build up my client base. That means the first month would have very little bonuses, and I wanted to make sure I don’t lose potential profits.

 I would compare the base I get from both companies, and the market. I wanted to find out what my potential in the new company was (I already knew what the potential was with my current employer). And based on that calculation I made my decision.

 At the end of the day if your employer’s salary structure is not allowing you to make enough money, it doesn’t matter how nice he is. You might find yourself out of the job, and you have to look out for yourself.

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Distance yourself from your clients

This advice sounds counter intuitive. But with experience you’ll notice that it makes sense. When I say distance yourself I don’t mean not to be nice to clients. What I do mean is that you should set some kind of limit.

 When I was fixing computers I allowed myself to get too close to my clients. To appoint that they were trying to fix me up with their daughters. They were inviting me to holiday dinners and just calling me from time to time for no apparent reason.

 I know it seems nice, but more likely than not it’s going to work against you. Clients started to feel like they my were friends, allowing themselves to demand more of me. And allowing themselves to “renegotiate” my prices. As you can imagine this caused a lot of problems for my business.

 So remember, at the end of the day this is a business. Your pricing structure is nonnegotiable. Your schedule is nonnegotiable. For the basic reason that when they become negotiable, you will no longer have a life.

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The copy paste mentality

Computers have made our lives easier. But with that we have become lazy. We look for ways to make our lives so easy that we sometime don’t stop and think about what we are doing.

 I’m talking about the habit of copy paste. Although there are places where it can benefit us, some of us just take it too far. And if we continue this it will lead us to a place where creativity will no longer exist.

 Where does this pay off?

 When you look at someone who has gotten a result you would like to get yourself, and copy his actions. You will most likely get the same results. This is one of the reasons we have schools. If one person learned to read and write, and that person made better decisions. It is logical that if we all do it, we would all make better choices.

 This is where we cross the line

 Copying a successful business would have the same result. But copying their exact material will only help us get sued. I see to many small businesses copying materials from other organisations and changing a few sentences, calling it their own.

 Besides the moral and legal issues this creates. The next worst result is that you are copying what someone else wrote based on their experience. When asked any question on the matter you cannot give a real answer. You can only quote the text you copied.

 This will show your customers that you didn’t really do the work. This will hurt your reputation and any future business you may have gotten. And when you decide to do the work for yourself you start from square one. Because you haven’t learned anything.


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Not nearly enough

There is a story we tell ourselves to make ourselves feel productive. And that story is, I did my part. This is especially problematic with new business owners. Fresh out of school, or new to a life of being your own boss. We hope we know what we’re doing, but the truth is that no one does.

 We talk to a few potential clients, and when we see that they are not excited to work with us we start to panic. Did I make the right decision? Am I in the right business? How is it possible that no one wants to work with me? No one is willing to give me a chance.

 You didn’t put in the work

 Finding your first client is a lot harder then you think. It’s by no means impossible, but it is difficult. Remember nobody knows you yet. They are going to spend money and they don’t know the quality of they work they are going to get. They don’t know what kind of person they are dealing with.

 To get your first client you’re going to have to reach the right person in just the right time. And that requires meeting a lot of people. Your going to have to put up a lot of work, that your not going to get paid for. Marketing, setting up meetings etc.

 The problem is the new entrepreneurs don’t take this into account. They talk to a few people (not necessarily potential customers). And as far is it they are concerned they did their part.

 What can you do differently?

 Develop the habit of planning your week in advance. Put in the same eight hour day did you put in your previous job, dedicated to getting clients. It’s not going to be easy, but it’s something that has to be done.

 I would advise making an Excel sheet, and writing down how many people you met with and who are the potentials. To find those potentials use a grading list. “A” would be high potential while “F” would below potential. That way you can manage your time more effectively.

And don’t let anyone or anything get you to second guess yourself. You have a goal, now go get it.